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Preview: Does Sustainability Really Drive Consumer's Choice?
Welcome To SuperSeries: Shaping Consumer Centric Sustainability Strategy
Entrance Survey
Welcome Video By Yasir Qureshi
How to Create or Engage in Forum Discussions
How to Continue to The Next Section/Module
Module Overview
Business Case For Sustainability
Commercial Case For Sustainability
Does Sustainability Really Drive Consumer's Choice?
Case Study: Norwegian Online Grocer
Case Study: Brands with Strong Purpose Simply Outperform Other Brands
Case Study: Unilever Sustainable Living Plan
Case Study: Royal Dutch of Shell
Organisational challenges in developing sustainability strategy
Where To Start
Key Takeaways
After Lesson Quiz Briefing
After Lesson Quiz - Module 1 (Suggested Time - 40 minutes)
Module Overview
Why Is It Important To Understand What Matters To Your Consumers?
Key Concerns Of Asian Consumers
One Size Fits All Approach, Does It Work?
Which Issues Give You The Right To Play?
From Right To Play To Right To Win
Key Takeaways
After Lesson Quiz Briefing
After Lesson Quiz - Module 2 (Suggested Time - 40 minutes)
Module 2 Work Sheet
Module Overview
Why Driving Purpose-Led Brand Growth Is Imperative
Are We In The Era Of Purpose Fatigue?
Empirical Evidence, Why The Purpose Ads Are Falling
Key Principles For Building Purpose For Success
Case Study: Nike
Case Study: Coke
Case Study: Lurpak
Case Study: Lux-Unilever
Case Study: Colgate
Case Study: Gojek
Case Study: Brands Which Failed Despite Great Intentions
Key Takeaways
Trivia Time
After Lesson Quiz Briefing
After Lesson Quiz - Module 3 (Suggested Time - 40 minutes)
Module Overview
Value Action Gap
Challenges For Sustainability Led Innovation
Taking The Guesswork Out of Sustainable Innovation-Led Growth
Build Winning Proposition
The 3 Cs: Cost, Comfort, Convenience
Case Study: Concentrated Liquid Detergent, A Broken Value Equation
Targeting The Right Audiences
Key Takeaways
Trivia Time
After Lesson Quiz Briefing
After Lesson Quiz - Module 4 (Suggested Time - 40 minutes)
Module 4 Work Sheet
Module Overview
Complex, Connected Fast Changing World
Learning And Monitoring System
Evolving From Traditional Tracking Approaches
Measuring Brand Performance Based On Sustainability
Measuring Brand Performance Based On Sustainability: Performance Optimization
Measuring Brand Performance Based On Sustainability: Messaging
Measuring Brand Performance Based On Sustainability: Reaching Out With The Highest ROI
Key Takeaways
After Lesson Quiz Briefing
After Lesson Quiz - Module 5 (Suggested Time - 40 minutes)
Last Thoughts
Final Assessment Briefing
Final Assessment - (Suggested Time - 60 minutes)
Exit Survey
